The Challenge
City Wonders is a leading European based tour company that wanted to offer its unique local experiences in Italy, France and the UK through a brand new website easy to navigate and mobile friendly.
The Strategy
- To build a new e-commerce site based on a platform that can add functionality from the old back-office and allows the web team modify/create content through a content management system.
- To increase conversion rates by delivering a mobile user experience first.
The Results
+ 37% traffic visits
+ 70% Gross Revenue
What I did
I worked as an in-house designer closely with the Head of Online and Head of Content and Marketing to build an experience that matches both purpose, increase sales and acknowledge of the brand. The approach was always mobile first without losing personality on desktop. In terms of functionality, the responsive site allows users a consistently satisfying experience across all platforms. It delivers all content and functionality, and ensures a pleasing and effective consumer journey.I was also part of the development team making sure the final product met design standards delivering the HTML and CSS templates.
Check here the Case study 
